About the Role
We are looking for CRM Managers within our newly formed (and growing.) CRM team.
be passionate about customers and data, and be a champion of personalisation
create email, direct mail and push marketing campaigns to engage and enrich our customer database
demonstrate ambition to increase Customer Lifetime Value by delivering personalised customer lifecycle journeys
You will be joining one of the most important areas of our business as we look to diversify and grow our revenue outside of our core retail brands. We are creating a startup environment where we will work at pace and work in a truly agile way with over £50m investment planned for 2022. You will also benefit from our success with perks unique to the Partnership such as discounts at 2 of Britain's best loved retailers, exclusive Partnership Hotels as well as a share of bonus if it pays out each year.
Your Experience
You Need To Have The Following
CRM experience working on a high profile multi-channel consumer brand with a sizable customer database
Solid experience in designing, targeting and managing complex dynamic Email and DM campaigns, working with email service providers, data teams and fulfilment houses
Ability to balance between customer insights and commercial outcomes
Marketing Campaign Management expertise (inc Campaign Management)
What Else Could You Have
Financial Services or highly regulated organisation and digital marketing experience
Proficient using Salesforce
Attribution modelling
Executional level of personalisation / recommendations tools